Legal

Privacy Policy

How Swift Trucks LLP handles your information when you use this website or contact us.

Last updated: 30 September 2026

1. Who we are

This website is operated by Swift Trucks LLP, an authorised Tata Motors commercial vehicle dealer with branches at Transport Nagar (Lucknow), Hardoi, Malihabad, Sandila, Mohanlalganj and BBD / Faizabad Road. In this policy, “we”, “us” and “our” mean Swift Trucks LLP.

Registered contact address: C-12, Transport Nagar, Lucknow, Uttar Pradesh 226012. Phone / WhatsApp: 7788012345.

2. Information we collect

Information you give us. When you submit an enquiry through our online form, message us on WhatsApp or call us, we receive the details you choose to share, such as your name, phone number, location, the vehicle you are interested in, and your requirement (purchase, finance, test drive or service).

Information collected automatically. When you browse this website, the following is collected:

  • Pages visited, the referring website, and the date and time of your visit.
  • Device type (mobile or desktop), screen size, browser and operating system (user agent).
  • Approximate interaction data such as clicks, scrolling and navigation, used to understand how the site is used.
  • Search terms typed into the on-site vehicle search, where they are used to improve results.

We do not ask for payment card details, Aadhaar, PAN or passwords on this website.

3. How we use your information

  • To respond to your enquiry: pricing, availability, test drives, finance options and service bookings.
  • To contact you by phone, SMS or WhatsApp about the vehicle or service you asked about.
  • To understand website traffic and improve pages, content and vehicle information.
  • To keep the website secure and to filter out automated (bot) traffic.
  • To meet legal, accounting and regulatory obligations.

We do not sell your personal information.

4. Third-party services

This website relies on the following third-party services, which may process data as described in their own policies:

  • Google Analytics (GA4) — measures traffic and usage. It uses cookies or similar identifiers.
  • Microsoft Clarity — provides heatmaps and anonymised session recordings to show how visitors use pages. It uses cookies and may record clicks, scrolling and mouse movement.
  • Google Apps Script / Google Sheets — stores our own visitor log (page, referrer, device type, screen size, user agent, timestamp).
  • Google Forms — hosts the online enquiry form; information you enter there is stored in our Google account.
  • WhatsApp (Meta) — used when you choose to message us; your use is subject to WhatsApp’s terms and privacy policy.
  • Google Maps, Google Fonts and Tailwind CSS (CDN) — used to show branch locations and to load fonts and styling.
  • Netlify — hosts this website and may keep standard server logs, including IP addresses.

5. Cookies and similar technologies

Cookies and similar identifiers are set by Google Analytics and Microsoft Clarity to recognise returning visitors and measure usage. You can block or delete cookies in your browser settings, or install Google’s browser add-on to opt out of Google Analytics. Where we run Google Ads, Google may use cookies or similar identifiers to measure ad performance and show relevant ads. You can manage or opt out of ad personalisation at adssettings.google.com. Blocking cookies will not stop you from using this website.

6. How long we keep information

Enquiry details are kept for as long as needed to handle your request, follow up, and maintain our sales and service records, and thereafter for the period required by applicable law. Analytics and visitor-log data is kept in aggregate or for a limited period for reporting. Third-party services keep data according to their own retention settings.

7. Sharing your information

We may share your details with Tata Motors and its authorised finance or insurance partners only where needed to fulfil your request (for example, arranging a finance quote), with our branch teams, and with service providers who help us operate this website. We may also disclose information where required by law or to protect our legal rights.

8. Security

We use reasonable technical and organisational measures to protect information, including HTTPS on this website and access controls on our records. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Your rights and choices

Under India’s Digital Personal Data Protection Act, 2023 and other applicable law, you may ask us to:

  • tell you what personal information we hold about you;
  • correct or update inaccurate information;
  • erase your information when it is no longer needed;
  • stop contacting you or withdraw consent you previously gave.

To make a request, call or WhatsApp us on 7788012345 or use the enquiry page and mention “Privacy request”. We may need to verify your identity before acting on it.

10. Children

This website is intended for business and adult customers. We do not knowingly collect personal information from anyone under 18.

11. Links to other websites

This website links to external sites such as Google Maps, WhatsApp and Tata Motors. We are not responsible for their privacy practices; please read their policies.

12. Promotions and offers disclaimer

All promotions, offers, schemes, discounts and finance or insurance benefits mentioned on this website are subject to their own terms and conditions, may change or be withdrawn without notice, and are not a guaranteed offer. Please confirm current details with your nearest Swift Trucks branch.

Prices, specifications, EMI figures, finance and insurance terms, and availability are indicative and may vary by branch, model, variant and date. Nothing on this website is a binding quotation or contract of sale.

13. Changes to this policy

We may update this policy from time to time. The “Last updated” date above shows when it last changed. Continued use of the website after an update means you accept the revised policy.

14. Contact us

Swift Trucks LLP, C-12, Transport Nagar, Lucknow, Uttar Pradesh 226012.
Phone / WhatsApp: 7788012345 · Hours: Mon–Sat, 9AM–8PM.